

me and my pollo, professional and genius organizer, nicolioio got down with the renegade craft fair in mccarren park this past weekend. nicole was on the very focused and year-long hunt for jewelry from lines vera meat and erica weiner.
she made out with both a fantastic home made two finger gold ring form the former and some sexy french name bracelets from the latter. plus, she even bought me an adorable hair bow made from men's ties for being such a good lil helper. although the renegade craft fair only comes around once a year, all goods and crafts can be found for sale on etsy.
style expert jess zaino gives grown up girls & guys the scoop on new york city style and hollywood dreams
Monday, June 07, 2010
brooklyn renegade
Thursday, June 03, 2010
all for love
Wednesday, June 02, 2010
white or brown?

giving new meaning to the idea of rice paddies, I recently wrote up this tasty trend post for lost at e minor. a bra that grows rice!?
Tuesday, June 01, 2010
get your summer style right here

happy memorial day everyone! I hope you had a bitchin' couple of days off in the soon to be summer sun. I was able to remember our soldiers (including my grandpops who both fought in world war II) in the patriotic city of philadelphia. I have never spent time there and boy, was it a treat! ten bucks on the chinatown bus from nyc and philly here we come! philly is lovely in architecture and art. no wonder the roots, jill scott, bilal and john legend have come out of there. and how can I forget rocky balboa!? that's my favortie all time flick! philly is a nice vibe-y urban flavor with a touch of classic american. I was especially interested in the summer style. with everyone out at the bbq or beach, I kept my eye on what trends started to show themselves. and nothing says american like short denim shorts. an easy get at forever 21 for under $20. score. and head accessories to keep the hair off your SPF'd face. think bows, netting, ears, anything that pulls that hair away and looks cute. match all that with some sandals and a simple tee and you'll be lovin' summer and looking sexy in no time.
Friday, May 28, 2010
Fashion Fridays with Bryanna
Thursday, May 27, 2010
dirty little style secret

I have a secret. I know one must follow certain fashion etiquette and invest in quality pieces however I have found something so ridiculously trendy and disposable, I can't stay away. conway on 34th and 7th ave in nyc is my secret spot. everything is "inspired" by what's in major stores yet nothing is over $20. my spring flats which are strappy gold with silver rockstar studs were $4.99!??!? let's not mention it again. that said, if you're in nyc and need a new wardrobe or a quick fashion pick me up, conway is a must see.
Wednesday, May 26, 2010
2 bitchez deep

thanks to my sissy, The Urban Grocer who hooked me up with the most major online trend mag, Lost At E Minor. check out my debut post. It's a bitch. 2 Bitchez Deep to be exact. a click of the mouse can retweet it and give it some props while you're there. please and thank you.
Tuesday, May 25, 2010
extra

every girl's fave cheap chic shop, forever 21 has finally heard the call of their customer and have revealed their Faith21 line created for extended sizes. starting at size 12 and going up, the pieces are adorable, on trend and give new meaning to the skinny jean.
Monday, May 24, 2010
summer style leggings debate

leggings have become as synonymous with new york city style as the little black dress, so as we move into the warmer months, is the piece still relevant? dressed in a denim top and an alexander wang bra, the pic above is a hot and sexy way to "dress down" during summer when its hot and sexy. gotta figure though, those over the thigh boots will have you sweating up a storm. a comfy and appropriate alternative is the joe boxer leggings available at k-mart. for $12.99, a capri length, rose adorned lace legging is perfect for your summer legging fix.
Friday, May 21, 2010
Wednesday, May 19, 2010
peas

I'm all for one love. agape. peace. I especially love comfy tees and accessories with peace sign embellishments to promote what I believe. as a kid, I had a favorite oversized tee with a huge black & bold peace sign emblazoned on the front. I've been on the lookout for something similar ever since. some fun finds include: burnout tees with rhinestones, eco-totes and inexpensive trinkets for the peace seeker. even lil miley spreads the love. peace out, maaan.
Tuesday, May 18, 2010
looking for style in the arab world

with the recent crowning of our first arab-american miss america, rima fakih, my super hot boyfriend, majed starring in the recent new york arab-american comedy festival and the soon to be released sex in the city 2 which takes place in the middle east, I figured I would do some investigative trending on the culture and style of the arab world. the popular thaub, traditionally worn by men is a long, white tunic worn in the desert. this can be easily be translated into a beautiful tory burch tunic for the beach. and everyone loves a scarf. the traditional kafia is sold widespread from urban outfitters to the hipster streets of williamsburg. and as for beauty products, my super hot boyfriend majed just educated me on the practice of henna as hair dye. peace through style, people. like jessica simpson, embrace and share the beauty and love in all.
Monday, May 17, 2010
I wear my sunglasses at night

I've been doing a lot of prep work for Street Chic, the book (yesssss!) and in my fashion travels and trend forecasting, I have fallen in loooove with this terrif pair of tortoise-shell folding wayfarer sunglasses. They're my summer crush.
Friday, May 14, 2010
fancy a shag?

if you're looking for some sexy fun tonite, look here.
Thursday, May 06, 2010
meet House of Diehl

Did MJ just say 'wipe your c*ck on Anna Wintour's curtains'? House of Diehl is cooler than you. Read about what they have to say and all their latest style escapades, including a new installation a the Nordstrom Rack opening in Union Sqaure in our Q&A on Fashionism.com.
Tuesday, May 04, 2010
covered in Kors

I've seent this pretty lil Jet Set Watch in a couple of store windows and every time I do, I stop and stare as though its a puppy wanting to come home with me. I am in love with the rich, gold colors and bright whites of Michael Kors current accessory collection. Especially the chronograph watch.
Saturday, May 01, 2010
deep in the heart of texas

I just flew in to houston for the buzzfest music fest at the woodlands pavilion tomorrow. I'll be dressing some ol time rock n' roll favorites such as limp bizkit, deftones, 30 seconds to mars, seether, sick puppies and more. I noticed on the plane over that the texan ladies are very put together and LOVING lavender nail polish like essie's looking for love. I've already seen it more than five times so you know its a trend.
Thursday, April 29, 2010
fern mallis moves out! NYFW moves west!

FOR IMMEDIATE RELEASE
PLANS UNVEILED FOR FIRST SEASON OF MERCEDES-BENZ FASHION WEEK AT LINCOLN CENTER
New York, NY (April 29, 2010) – IMG announced today plans for its first season of Mercedes-Benz Fashion Week in Lincoln Center’s Damrosch Park at a fashion industry briefing supported by The City of New York, Lincoln Center and the Council of Fashion Designers of America. The move to Lincoln Center has allowed IMG Fashion to unveil event upgrades such as modernized production capabilities for designers, digital services concurrent with the advanced needs of the 21st Century, better accessibility for attendees through both public and private transportation and great resources/facilities on-site and in the surrounding areas.
The move to Lincoln Center comes after extensive work between City Hall, Lincoln Center, the New York City Department of Parks and Recreation, New York City Economic Development Corporation (NYCEDC), IMG and the Council of Fashion Designers of America.
“This is a very exciting day for us,” said Peter Levy, Senior Vice President and Managing Director of IMG Fashion Worldwide. “The move has allowed IMG to reinvent and improve so many aspects of Mercedes-Benz Fashion Week as well as develop a stronger link to the surrounding facitilies and spaces available at Lincoln Center and the neighborhood. This is the first season in what we are confident will be a long ‘run’ at Lincoln Center.”
Said Stephanie Winston Wolkoff, Director of Fashion, Lincoln Center, “We are delighted to provide Mercedes-Benz Fashion Week with a new home and an extraordinary array of possibilities. Over the past few years, Lincoln Center has undergone a transformation, resulting in a campus that is aesthetically spectacular as well as extremely accessible. We look forward to providing the fashion industry with one central location for activities in and around the tents. In addition, we plan to welcome consumers with a dynamic array of opportunities to engage with the art of fashion.”
Wednesday, April 28, 2010
how does something so pretty have such an ugly name?

brought to us by the swedish, clogs first came into fashion in the 1970's. over the years, they have made their transition from traditional dancing clog to fashion piece to chef's attire to the comfortable (yet slouchy) crocs and finally, this year, the clog is back as a fashion piece and it is faaabulous. perfectly paired with a skinny jean and loose tee, clogs are THE shoe of the season. I just wish it would get warm enough in nyc, so we can break out the spring wardrobe!
Sunday, April 25, 2010
hello to the haul!
I recently read about haul videos on youtube and am now right obsessed. just watched about two hours worth. I made this video not too long ago and figured I'd post it on youtube for my new haul friends, introducing myself to them. depending on subscriber turn-out to this blog (subscribe today!) and to my twitter at twitter.com/Jess_Zaino, I'm thinking of throwing a sponsored contest, for one lucky haul girl to win a trip to new york city for a shopping spree. Get to it, girls!
Friday, April 23, 2010
eugenia kim + target + fashionism.com + JZ

hats off to eugenia kim for her awesome collab. and to me for writing about it on fashionism. happy friday! frankie says "re-tweet!"
Thursday, April 22, 2010
waddup G?

looking for an accossory that is out of this world? the G-TIE is a new concept on an old idea. and by out of this world, I mean the materials used to fuse and create the G-Tie are sterling silver and chrome. part man. part machine. already seen on celebs like adam lambert and denzel washington, the g-tie looks like tie knot but is anything but. gentlemen: would you rock it in your wardrobe?
Sunday, April 18, 2010
find what you're looking for
me and the boys at postively fourth street conceptulaized and shot another spec. this time for bing.com. did you find what you're looking for?
Bing - Wally Green from Positively 4th St. Productions on Vimeo.
Saturday, April 17, 2010
designer vs. drugstore shampoo

hot off the, errrr, presses? ethernet? is my most recent product review post on stylecaster. ever wonder what works best for your hair in the great shampoo debate? read here. I did the work for you.
Friday, April 16, 2010
wang the drum

thanks to the baddest bitch in nyc, jauretsi saizarbitoria, I'm hooked up to write for the hot new fashion site, fashionism.com - check out my maiden post on alexander wang here.
that's coconuts

in honor of my too sexy bfriend, majed, I am posting a trend that he enjoys daily and asked I share with all of you. coconut water is nutritious, delicious and has taken over champagne as the beverage du jour backstage at the fashions shows.
Thursday, April 15, 2010
tom

I first recall tom and his earthy brand of shoes when I caught the television ad campaogn that promised that for every pair of tom shoes purchase, a child in need would receive a pair. I loved that idea. and then I started to see the shoes on the feet of some very stylish ladies. and I love the shoes. style and alturism (and a cute designer?) makes for a terrific trend.
Tuesday, April 13, 2010
zac posen pop-up

are you ready to party and dance the night away to live bands and DJs, all the while shopping for the chicest Zac Posen for Target looks? I am too, which is why NYC can't wait for thursday, april 15.
to celebrate the upcoming launch of the Zac Posen for Target collection, target is hosting an around-the-clock shopping party in NYC. The party starts at 11 p.m. on April 15 and goes until 11 p.m. on Friday, April 16 (or whenever the assortment sells out!). With an array of colorful dresses for day and formal pieces including Target's first full-length gown for night, posen ensures that every woman is dressed the part. Shop the full collection before it goes on sale April 25 in Target stores and at Target.com.
Monday, April 12, 2010
what's in a name?

the second installment of my career column, fake it 'til u make it, is now out on the gloss. if u haven't already read the new york times piece on the gloss' kick ass editor, ms. lilit muthaflippin' marcus, now you know.
designing dixie

dixie carter was a true woman of class and style. her consistant role of the elegant southern belle and her dedication to her acting craft is an inspiration to designers and stylists everywhere. she will be missed.
Sunday, April 11, 2010
rainbow bright

I wrote this article on spring color trends for the home shopping network nearly two years ago. goes to show you that all style trends are cyclical. there can't be anything more pop-y than the colors that are popping up on clothes this spring season. invest in some color to make your spring style merry and bright.
Friday, April 09, 2010
I like bike.

anyone who is anyone knows that the epicenter of hip stems from my hood of williamsburg, brooklyn. as a style and trend expert, I am all too lucky to live here and get the visual street scoop on hip style before it hits big. I'm not sure if this trend will make it to the mainstream but I saw it three times on the walk down bedford to the subway, so for the ubercool, take this trend notice: bicycle hats. those tiny little caps that sit atop a professional biker or messenger. apparently, everyone is wearing one. will you?
Thursday, April 08, 2010
realitywanted

I'm having a super fun time co-hosting robert galinsky's reality wanted on cbs radio's digital chataboutit.com. take a listen to last week's show with "seducing cindy" star, cindy margolis.
Wednesday, April 07, 2010
tuesday, april 13 @ 3pm. hit me up.
Tuesday, April 06, 2010
go get 'em, tiger!

who knew I'd have so much to say on tiger woods and golf chic. check out today's post in the augusta chronicle.
Monday, April 05, 2010
zac attack

fans of zac posen, or really anyone interested in what the hot NYC designer is all about, will have a chance to do so on april 25. if you haven't heard already, zac posen is coming to target making his wears available to every jane, jenn and josie all across this great land of ours. through the style grapevine I've heard there will be a pop-up shop in times square on april 15 for 24 hours. I will be sure to be there and report to all of you lovelies on whether or not the couture for coins line is a must have and if you're dying to get a sneak peak on what's available, check it here.
Friday, April 02, 2010
all the way chambray

my cutie assistant and junior brand principal to the street chic empire, bryanna is rocking a new shirt today. and she loooves it. you can tell by the 10+ tweets she made about it. the chambray western from gap is afforadable, flattering to all figures from petite to plus and looks too too when paired with black denim and flats.
Tuesday, March 30, 2010
under my umbrella. ella. ella.

on a rainy day in nyc (which happens to be today), one must own a very sturdy and stylish umbrella to make the many block-walk to the subway station bearable. more often than not, we youngsters and/or urban commuters have a couple of cheapie umbrellas to make due. this results in a busted, pathetic brolly that usually ends up in the corner wastebasket and a disgruntled ny-er who is left soaking wet. I say enough already! let's grow up and give our rainy day women a proper brolly to work with. if u have the bux to spend, burberry is tops. for major rain coverage at a spend-thrift price, this totes golf umbrella is perfect! and if something girly is more your thing, this hello kitty umbrella takes the cake!
Friday, March 26, 2010
pimp my tomato

want some 24K to go with that carrot? food is getting fashionable. check out this banging foddie article on food bling.
Wednesday, March 24, 2010
and the Oscar goes to...
Friday, March 19, 2010
tote to go

It's Spring in NYC and it's time for a bag makeover! Out with the black Scoop tote and in with the... ?? I'm looking into a cream-colored cotton tote. Something low-brow designer. Marc by Marc Jacobs? Or perhaps this super-hipster tote from Brooklyn's Marlow & Sons. What do YOU think?
Wednesday, March 17, 2010
be the buddha

a dear family friend, jessica mindich has created the incredible jewelry line, jewelry for a cause, that helps support different causes through sales of their fabulously simple and stylish accessories. diamond peace sign bracelets, D.I.Y kits for charity and my favorite, the enamel blue buddha necklace (which I wore on the red carpet at the oscars) lends relief to doctors without borders in haiti through 50% of sales are just a few of the pieces that sparkle with good intentions.
love drunk
not too long ago, I produced this masspike miles ft. rick ross "love drunk" music video for famed hip-hop director dan "the man" melamid. the vid recently released on mtv and rising up the charts is fire. literally. while we were shooting, a gas station caught fire by our street location and we were able to capture the intense scene for ourselves.
Tuesday, March 16, 2010
superchic supertrash

mix a structured rachel bilson with a 4 am wasted kesha stumbling out of the soho grand and you have supertrash. a european women’s line based out of amsterdam (no wonder I'm high off their style) that recently launched in the US during this past new york fashion week. a ton of stars have already been spotted rocking the brand from victoria beckham to stephanie pratt, paris hilton and many more. get yours here.
Tuesday, March 02, 2010
the greatest clothing line you've never heard of

SRETSIS, which is sisters spelled backward was born in Thailand, started by a young woman who dedicated the line to her, you guessed it: sisters! her whimsical designs invoke an old hollywood glaomour with an alice in wonderland twist. sold in boutiques around the world, this is a line you won't want to miss!!
Tuesday, February 23, 2010
en vogue.

The most exciting and sought-after week in fashion recently took place in New York City. Up and coming designers, front row celebrities and fashionista blogger stars converged on the city to see and set trends for NY Fashion Week and the most recognizable and exciting thing I came across were these super skinny cigarettes, Vogue. everyone and their mama had these sticks dangling from their super shiny pop o' hot pink lips. apropos fer sher.
Thursday, February 18, 2010
an american classic inspired by french couture

mmmm, look at that sexy michael kors hamilton tote. inspired by a heftier priced hermes birkin, this beaut is buttery and big for an incredibly afforable price. look at michael go!!
tory burch hurts so good.

I am now properly obsessed with the tory burch brand.
Saturday, February 06, 2010
valentine's to do

next week is the first valentine's day with my sexy, sweetie, maaaaaaj and I know the man is supposed to prepare something special however being me, I can't help but produce a lovely v-day weekend. if you need help with your planning, take away whatever tips you choose and adjust it to your liking. to prepare for the day de l'amour, I've booked tix to montreal from new york on amtrak. a romantic ride throught the aidorandeck's will surely get us in the mood for making whoop. next up, dinner in old montreal. for the actual day of love, a trip to jardin botanique and massages at rainspa. a brazillian dinner and jazz after dark. pre-weekend plans include a quick trip for a brazillian full-wax at bliss salon in soho and some fun lingerie and a new dress on the cheap from conway. I know some things are left up to surprise and spontenaity but for me, a good plan is a lot more sexy.
Friday, February 05, 2010
Friday, January 29, 2010
fringe fest

**trend alert!!** ladies. if you're looking for something new in a handbag, fringe is really happening. I've recently seen many on the red carpet and celeb events. its all very nicole richie. get fresh with the fringe. you can go as high as a jimmy choo or as low as a forever 21 steal.
Thursday, January 28, 2010
bootights

are the boots? are they tights? yes! they're both!! met this super cool chickie at sundance who made the very cool fashion item, bootights which are tights designed exclusively for wearing boots. they are clever, and cozy and comy and cute. since boots are de riguer for the urban fashion set, this is a must have item for the sock drawer.




ShareThis
