FOR IMMEDIATE RELEASE
PLANS UNVEILED FOR FIRST SEASON OF MERCEDES-BENZ FASHION WEEK AT LINCOLN CENTER
New York, NY (April 29, 2010) – IMG announced today plans for its first season of Mercedes-Benz Fashion Week in Lincoln Center’s Damrosch Park at a fashion industry briefing supported by The City of New York, Lincoln Center and the Council of Fashion Designers of America. The move to Lincoln Center has allowed IMG Fashion to unveil event upgrades such as modernized production capabilities for designers, digital services concurrent with the advanced needs of the 21st Century, better accessibility for attendees through both public and private transportation and great resources/facilities on-site and in the surrounding areas.
The move to Lincoln Center comes after extensive work between City Hall, Lincoln Center, the New York City Department of Parks and Recreation, New York City Economic Development Corporation (NYCEDC), IMG and the Council of Fashion Designers of America.
“This is a very exciting day for us,” said Peter Levy, Senior Vice President and Managing Director of IMG Fashion Worldwide. “The move has allowed IMG to reinvent and improve so many aspects of Mercedes-Benz Fashion Week as well as develop a stronger link to the surrounding facitilies and spaces available at Lincoln Center and the neighborhood. This is the first season in what we are confident will be a long ‘run’ at Lincoln Center.”
Said Stephanie Winston Wolkoff, Director of Fashion, Lincoln Center, “We are delighted to provide Mercedes-Benz Fashion Week with a new home and an extraordinary array of possibilities. Over the past few years, Lincoln Center has undergone a transformation, resulting in a campus that is aesthetically spectacular as well as extremely accessible. We look forward to providing the fashion industry with one central location for activities in and around the tents. In addition, we plan to welcome consumers with a dynamic array of opportunities to engage with the art of fashion.”