
I just flew in to houston for the buzzfest music fest at the woodlands pavilion tomorrow. I'll be dressing some ol time rock n' roll favorites such as limp bizkit, deftones, 30 seconds to mars, seether, sick puppies and more. I noticed on the plane over that the texan ladies are very put together and LOVING lavender nail polish like essie's looking for love. I've already seen it more than five times so you know its a trend.
style expert jess zaino gives grown up girls & guys the scoop on new york city style and hollywood dreams
Saturday, May 01, 2010
deep in the heart of texas
Thursday, April 29, 2010
fern mallis moves out! NYFW moves west!

FOR IMMEDIATE RELEASE
PLANS UNVEILED FOR FIRST SEASON OF MERCEDES-BENZ FASHION WEEK AT LINCOLN CENTER
New York, NY (April 29, 2010) – IMG announced today plans for its first season of Mercedes-Benz Fashion Week in Lincoln Center’s Damrosch Park at a fashion industry briefing supported by The City of New York, Lincoln Center and the Council of Fashion Designers of America. The move to Lincoln Center has allowed IMG Fashion to unveil event upgrades such as modernized production capabilities for designers, digital services concurrent with the advanced needs of the 21st Century, better accessibility for attendees through both public and private transportation and great resources/facilities on-site and in the surrounding areas.
The move to Lincoln Center comes after extensive work between City Hall, Lincoln Center, the New York City Department of Parks and Recreation, New York City Economic Development Corporation (NYCEDC), IMG and the Council of Fashion Designers of America.
“This is a very exciting day for us,” said Peter Levy, Senior Vice President and Managing Director of IMG Fashion Worldwide. “The move has allowed IMG to reinvent and improve so many aspects of Mercedes-Benz Fashion Week as well as develop a stronger link to the surrounding facitilies and spaces available at Lincoln Center and the neighborhood. This is the first season in what we are confident will be a long ‘run’ at Lincoln Center.”
Said Stephanie Winston Wolkoff, Director of Fashion, Lincoln Center, “We are delighted to provide Mercedes-Benz Fashion Week with a new home and an extraordinary array of possibilities. Over the past few years, Lincoln Center has undergone a transformation, resulting in a campus that is aesthetically spectacular as well as extremely accessible. We look forward to providing the fashion industry with one central location for activities in and around the tents. In addition, we plan to welcome consumers with a dynamic array of opportunities to engage with the art of fashion.”
Wednesday, April 28, 2010
how does something so pretty have such an ugly name?

brought to us by the swedish, clogs first came into fashion in the 1970's. over the years, they have made their transition from traditional dancing clog to fashion piece to chef's attire to the comfortable (yet slouchy) crocs and finally, this year, the clog is back as a fashion piece and it is faaabulous. perfectly paired with a skinny jean and loose tee, clogs are THE shoe of the season. I just wish it would get warm enough in nyc, so we can break out the spring wardrobe!
Sunday, April 25, 2010
hello to the haul!
I recently read about haul videos on youtube and am now right obsessed. just watched about two hours worth. I made this video not too long ago and figured I'd post it on youtube for my new haul friends, introducing myself to them. depending on subscriber turn-out to this blog (subscribe today!) and to my twitter at twitter.com/Jess_Zaino, I'm thinking of throwing a sponsored contest, for one lucky haul girl to win a trip to new york city for a shopping spree. Get to it, girls!
Friday, April 23, 2010
eugenia kim + target + fashionism.com + JZ

hats off to eugenia kim for her awesome collab. and to me for writing about it on fashionism. happy friday! frankie says "re-tweet!"
Thursday, April 22, 2010
waddup G?

looking for an accossory that is out of this world? the G-TIE is a new concept on an old idea. and by out of this world, I mean the materials used to fuse and create the G-Tie are sterling silver and chrome. part man. part machine. already seen on celebs like adam lambert and denzel washington, the g-tie looks like tie knot but is anything but. gentlemen: would you rock it in your wardrobe?
Sunday, April 18, 2010
find what you're looking for
me and the boys at postively fourth street conceptulaized and shot another spec. this time for bing.com. did you find what you're looking for?
Bing - Wally Green from Positively 4th St. Productions on Vimeo.
Saturday, April 17, 2010
designer vs. drugstore shampoo

hot off the, errrr, presses? ethernet? is my most recent product review post on stylecaster. ever wonder what works best for your hair in the great shampoo debate? read here. I did the work for you.
Friday, April 16, 2010
wang the drum

thanks to the baddest bitch in nyc, jauretsi saizarbitoria, I'm hooked up to write for the hot new fashion site, fashionism.com - check out my maiden post on alexander wang here.
that's coconuts

in honor of my too sexy bfriend, majed, I am posting a trend that he enjoys daily and asked I share with all of you. coconut water is nutritious, delicious and has taken over champagne as the beverage du jour backstage at the fashions shows.
Thursday, April 15, 2010
tom

I first recall tom and his earthy brand of shoes when I caught the television ad campaogn that promised that for every pair of tom shoes purchase, a child in need would receive a pair. I loved that idea. and then I started to see the shoes on the feet of some very stylish ladies. and I love the shoes. style and alturism (and a cute designer?) makes for a terrific trend.
Tuesday, April 13, 2010
zac posen pop-up

are you ready to party and dance the night away to live bands and DJs, all the while shopping for the chicest Zac Posen for Target looks? I am too, which is why NYC can't wait for thursday, april 15.
to celebrate the upcoming launch of the Zac Posen for Target collection, target is hosting an around-the-clock shopping party in NYC. The party starts at 11 p.m. on April 15 and goes until 11 p.m. on Friday, April 16 (or whenever the assortment sells out!). With an array of colorful dresses for day and formal pieces including Target's first full-length gown for night, posen ensures that every woman is dressed the part. Shop the full collection before it goes on sale April 25 in Target stores and at Target.com.
Monday, April 12, 2010
what's in a name?

the second installment of my career column, fake it 'til u make it, is now out on the gloss. if u haven't already read the new york times piece on the gloss' kick ass editor, ms. lilit muthaflippin' marcus, now you know.
designing dixie

dixie carter was a true woman of class and style. her consistant role of the elegant southern belle and her dedication to her acting craft is an inspiration to designers and stylists everywhere. she will be missed.
Sunday, April 11, 2010
rainbow bright

I wrote this article on spring color trends for the home shopping network nearly two years ago. goes to show you that all style trends are cyclical. there can't be anything more pop-y than the colors that are popping up on clothes this spring season. invest in some color to make your spring style merry and bright.
Friday, April 09, 2010
I like bike.

anyone who is anyone knows that the epicenter of hip stems from my hood of williamsburg, brooklyn. as a style and trend expert, I am all too lucky to live here and get the visual street scoop on hip style before it hits big. I'm not sure if this trend will make it to the mainstream but I saw it three times on the walk down bedford to the subway, so for the ubercool, take this trend notice: bicycle hats. those tiny little caps that sit atop a professional biker or messenger. apparently, everyone is wearing one. will you?
Thursday, April 08, 2010
realitywanted

I'm having a super fun time co-hosting robert galinsky's reality wanted on cbs radio's digital chataboutit.com. take a listen to last week's show with "seducing cindy" star, cindy margolis.
Wednesday, April 07, 2010
tuesday, april 13 @ 3pm. hit me up.
Tuesday, April 06, 2010
go get 'em, tiger!

who knew I'd have so much to say on tiger woods and golf chic. check out today's post in the augusta chronicle.
Monday, April 05, 2010
zac attack

fans of zac posen, or really anyone interested in what the hot NYC designer is all about, will have a chance to do so on april 25. if you haven't heard already, zac posen is coming to target making his wears available to every jane, jenn and josie all across this great land of ours. through the style grapevine I've heard there will be a pop-up shop in times square on april 15 for 24 hours. I will be sure to be there and report to all of you lovelies on whether or not the couture for coins line is a must have and if you're dying to get a sneak peak on what's available, check it here.
Friday, April 02, 2010
all the way chambray

my cutie assistant and junior brand principal to the street chic empire, bryanna is rocking a new shirt today. and she loooves it. you can tell by the 10+ tweets she made about it. the chambray western from gap is afforadable, flattering to all figures from petite to plus and looks too too when paired with black denim and flats.
Tuesday, March 30, 2010
under my umbrella. ella. ella.

on a rainy day in nyc (which happens to be today), one must own a very sturdy and stylish umbrella to make the many block-walk to the subway station bearable. more often than not, we youngsters and/or urban commuters have a couple of cheapie umbrellas to make due. this results in a busted, pathetic brolly that usually ends up in the corner wastebasket and a disgruntled ny-er who is left soaking wet. I say enough already! let's grow up and give our rainy day women a proper brolly to work with. if u have the bux to spend, burberry is tops. for major rain coverage at a spend-thrift price, this totes golf umbrella is perfect! and if something girly is more your thing, this hello kitty umbrella takes the cake!
Friday, March 26, 2010
pimp my tomato

want some 24K to go with that carrot? food is getting fashionable. check out this banging foddie article on food bling.
Wednesday, March 24, 2010
and the Oscar goes to...
Friday, March 19, 2010
tote to go

It's Spring in NYC and it's time for a bag makeover! Out with the black Scoop tote and in with the... ?? I'm looking into a cream-colored cotton tote. Something low-brow designer. Marc by Marc Jacobs? Or perhaps this super-hipster tote from Brooklyn's Marlow & Sons. What do YOU think?
Wednesday, March 17, 2010
be the buddha

a dear family friend, jessica mindich has created the incredible jewelry line, jewelry for a cause, that helps support different causes through sales of their fabulously simple and stylish accessories. diamond peace sign bracelets, D.I.Y kits for charity and my favorite, the enamel blue buddha necklace (which I wore on the red carpet at the oscars) lends relief to doctors without borders in haiti through 50% of sales are just a few of the pieces that sparkle with good intentions.
love drunk
not too long ago, I produced this masspike miles ft. rick ross "love drunk" music video for famed hip-hop director dan "the man" melamid. the vid recently released on mtv and rising up the charts is fire. literally. while we were shooting, a gas station caught fire by our street location and we were able to capture the intense scene for ourselves.
Tuesday, March 16, 2010
superchic supertrash

mix a structured rachel bilson with a 4 am wasted kesha stumbling out of the soho grand and you have supertrash. a european women’s line based out of amsterdam (no wonder I'm high off their style) that recently launched in the US during this past new york fashion week. a ton of stars have already been spotted rocking the brand from victoria beckham to stephanie pratt, paris hilton and many more. get yours here.
Tuesday, March 02, 2010
the greatest clothing line you've never heard of

SRETSIS, which is sisters spelled backward was born in Thailand, started by a young woman who dedicated the line to her, you guessed it: sisters! her whimsical designs invoke an old hollywood glaomour with an alice in wonderland twist. sold in boutiques around the world, this is a line you won't want to miss!!
Tuesday, February 23, 2010
en vogue.

The most exciting and sought-after week in fashion recently took place in New York City. Up and coming designers, front row celebrities and fashionista blogger stars converged on the city to see and set trends for NY Fashion Week and the most recognizable and exciting thing I came across were these super skinny cigarettes, Vogue. everyone and their mama had these sticks dangling from their super shiny pop o' hot pink lips. apropos fer sher.
Thursday, February 18, 2010
an american classic inspired by french couture

mmmm, look at that sexy michael kors hamilton tote. inspired by a heftier priced hermes birkin, this beaut is buttery and big for an incredibly afforable price. look at michael go!!
tory burch hurts so good.

I am now properly obsessed with the tory burch brand.
Saturday, February 06, 2010
valentine's to do

next week is the first valentine's day with my sexy, sweetie, maaaaaaj and I know the man is supposed to prepare something special however being me, I can't help but produce a lovely v-day weekend. if you need help with your planning, take away whatever tips you choose and adjust it to your liking. to prepare for the day de l'amour, I've booked tix to montreal from new york on amtrak. a romantic ride throught the aidorandeck's will surely get us in the mood for making whoop. next up, dinner in old montreal. for the actual day of love, a trip to jardin botanique and massages at rainspa. a brazillian dinner and jazz after dark. pre-weekend plans include a quick trip for a brazillian full-wax at bliss salon in soho and some fun lingerie and a new dress on the cheap from conway. I know some things are left up to surprise and spontenaity but for me, a good plan is a lot more sexy.
Friday, February 05, 2010
Friday, January 29, 2010
fringe fest

**trend alert!!** ladies. if you're looking for something new in a handbag, fringe is really happening. I've recently seen many on the red carpet and celeb events. its all very nicole richie. get fresh with the fringe. you can go as high as a jimmy choo or as low as a forever 21 steal.
Thursday, January 28, 2010
bootights

are the boots? are they tights? yes! they're both!! met this super cool chickie at sundance who made the very cool fashion item, bootights which are tights designed exclusively for wearing boots. they are clever, and cozy and comy and cute. since boots are de riguer for the urban fashion set, this is a must have item for the sock drawer.
Tuesday, January 26, 2010
sundance state of mind


I have been chillin in the snow at the 2010 sundance film festival in park city, utah this past week. met a ton of very cool entertainment peeps and got gifted with some very cool gifts. KSINO's gibson guitar lounge was the hit of main street. the twitter house was a ton of fun and adrien grenier's talk on twitter was eye opening. chefdance held at harry o's in celebration of the boys and girls club of america was delicious and super fun and the son of the babylon, the film we saw yesterday was heartbreaking. thank god we had the dreamy cloud sake at shabu to wash away the pain.
Thursday, January 21, 2010
hair there.


in anticipation of the big sundance trip, I've decided to go loooong. and by long, I mean add extensions and about seven inches of length to my hair. after a short search on facebook, my roomie and hair stylist extraordinaire, meg d. of salon V fame in the east village on 7th and ave A. came to the rescue. we bought the hair and the locks st hairlocks.com and went to work. meg slaved over my head for five hours?!?! adding 200 individual pieces to my head. if you're in nyc and thinking of extensions or even not in nyc but need a professional that does a bang-up job, holler at meg d. she'll hook a sister up.
Wednesday, January 20, 2010
hot lips houlihan

jess recently penned this great piece on stylecaster.com reviewing the iconic red lipstick. read it here.
Tuesday, January 19, 2010
coffee crush

I'm in love with oslo coffee on bedford in williamsburg. I had this thing going with starbucks every morning and although they treated me right, I don't always support the things the company supports. so I moved on. and found my main source of juice. oslo makes you straighten up and fly right. a small cup in the morning with a dash of skim keeps me going through mid-afternoon and never skitzes me out. it delicious. it nutritious (well, that I am not sure of but it rhymes). if you're in BK, don't miss the chance to sip this sweet dream.
Monday, January 18, 2010
silver is the thing at the golden globes

if u watched the golden globes last night you'd see that silver is the color of the season. from the presenters to the winners, many of the ladies were draped in sparkly silver from head to toe. if you've got an event coming up, consider this metallic moment in time.
Wednesday, January 13, 2010
thread count

as a woman of Italian-American descent, my facial hair grows dark. and quick. gross, I know. but that's the way my cannoli crumbles. I get my lip and eyebrows waxed every two weeks to prevent looking like dominic the donkey. I did a six month series of laser hair removoal and nada. nothing honey. hair grew back in two months. this past week in nyc, I came across a beauty epilation that may change my life forever: threading. threading is an ancient method of hair removal which originated in India. artists use a pure, thin, twisted cotton thread which is rolled over untidy hairlines, moustaches and so on, plucking the hair at the follicle level. it hurts but dayum girl, it looks good. and lasts. which is most important. I'm sold. for now.
Tuesday, January 12, 2010
the interlopers

my very talent friend patrick terry is amongst a magician, an actor and an all around nice guy, a talented freekin' producer!! he recently adapted a story for film that he stars in (talk about talking the bull by the horns... or the rabbit out of the hat) entitled the interlopers. check out the website, join their facebook and show some love. it's all you need.
Monday, January 11, 2010
pretty in pink

JZ is headed to the sundance film festival, baby!! from january 22 - 27, I will be producing video shorts for KSINO.COM and styling the celebrities as part of the green lodge upcycling with the stars event. like a good trendsetter, I've already written up my list of things to bring with and I can tell you I will most definately be sporting the juicy couture nail polish in hot pink on my nails. perfectly pink for a stylish snow bunny!
Sunday, January 10, 2010
a jetsetter love letter

dearest norwood, it was such a pleasure to meet you the other night. I love your location and the layout and design are sooo pretty to look at and be in. I don't even mind the membership requirement. almost like a cooool country club for the nyc boho chic set. reminds me of the country club I dreamed of belonging to when I was a teenager. the owner alan is a hospitable dream and the scene is so very. call me.
Friday, January 08, 2010
(T)aking (C)are of (B)usiness

Elvis Presley would have celebrated his 75th birthday today, so music lovers, take a moment to hail The King. Side note: If you've ever seen my forearm tat, the lightening bolt that reads TCB, you'll now know where it came from. Happy Birthday, Elvis. Thank you. Thank you very much.
Tuesday, January 05, 2010
J(ess) brand

I. am. obsessed with J Brand Blue Label Curvy Fit Cigarette Jeans paired with the very trendy and of the moment, bootie. Sexy and lengthening. Cool with a vintage tee and Boyfriend cardiagan.
Sunday, January 03, 2010
I Heart Your Book.

I am obssessed with the newest style tome to hit the shelves. Amanda Brooks' I Heart Your Style is a cool and kitschy style bible for the style-savvy girl. It receieved a review from Ms. Anna Wintour so you know this is gonna be good.
Thursday, December 24, 2009
rainbow cookies!!!

it's christmas eve!! which means my sister, the urban grocer, is in from switzerland and whipping up my grandma's passed down recipe and my holiday favorite, rainbow cookies!!! she baked the batch you see pictured this morning. yumm!
Tuesday, December 22, 2009
the coolest store in america

2009 has afforded me a bit of travelling the states. I can tell you from hard experience, that the cooolest store in all of america is the john varvatos store at the hard rock hotel in las vegas. my goodness is it cool. 3,000 square feet where music and style groove. most weeks they clear out the inventory and host concerts there. and the employees smoke cigarettes. too cool for school. plus, they've got incredible design and product to match. rock on.
Wednesday, December 02, 2009
the forecast calls for smooth skin

I am obsessed with beauty products, so I figured why not write all about 'em and share it with you in a very stylish format. I am now writing beauty reviews for stylecaster. want to know which face cream best keeps the wrinkles away? click here for my first piece.

