get green!

here is a global trend update from my friend's at ubercool...

Al Gore's Nobel Prize is sure to further boost the world's growing attention on the plight of the environment and sustainability. The eco-chic movement is on a roll. Nielsen BuzzMetrics reports that the hype surrounding "green" and "sustainability" spiked 169% in the past year. And prolonged online buzz suggests this movement is more than just a passing fad.

The trend is reflected in the demand for organic cotton clothing, which doubled between 2005 and 2006, according to the Organic Consumers Association. But while it’s growing faster than demand for organic food, organic cotton still represents a very small percentage of the total market.

With Hollywood and real estate developers pushing the concept on the population at large, it's clear that the green trend will accelerate significantly in years to come.