the urban grocer: television edition

I've been starting to spread the word on the new cooking channel special, airing april 10 at 8pm that I produced, along with two tall productions and starring my smarty pants lil sister, caitlin. and since I'll be chatting about it up until it airs, I wanted to give you the exclusive scoop on the who, what and where. my sister caitlin started up the urban grocer a little over a year ago from her room in centro america where she had little to watch on television in english except for the food network. having a lifelong love and talent for food (and the food network), she wanted to create a place online where international foodies can gather, post and read up on all of the creative, fresh and fun foodtuffs that are out there. seeing as how she currently lives in geneva, switzerland and also has lived in mexico city, nicaragua, born and raised in new york, worked as a sous chef in boston and grad school in chicago, she has an expansive palette and global point of reference. the ingredients were mixed and the urban grocer was born. once it was picked up by some major peeps, the site was a hit heard around the world! over the summer, with an opportunity to head to LA on a getaway, we met with some production friends that really saw the potential of a television show. together we packaged and they pitched to the holy grail of food entertainment, the food network... and the food network bit! they loved how the urban grocer fit with their newest television endeavor, cooking channel, which offers young, fresh and fun shows that cater to the global foodie. just like the urban grocer. so, we were off to buenos aires to shoot the hour long special that you'll see April 10 at 8pm on the Cooking Channel. It was the trip of a lifetime and one of the best work experiences of my life. And that passion and love for food and travel shows in the show. My sister, who hosts The Urban Grocer is adorable and smart and navigates Buenos Aires like an adventurous ex-pat. We hope you'll join us. Click here for showtimes and if you wanna help spread the word - Cut, Paste and Retweet: Turn On Your TV! @theurbangrocer is On! - http://bit.ly/hKdJNg ...and see you on April 10th!! xJZ