The Handbag Designer 101 Workshop

For those interested in the entreprenurial 411 on anything fashion, accessory and marketplace related, I'll be moderating an incredible hour, next Monday 10/24 at 4pm at F.I.T. in NYC between Jessica Kleiman, V.P. of Publicity for Hearst Publications, Jacqui Stafford, Editor in Chief and Style Expert Extrodinaire and Melissa Lum, Accessories Editor of Lucky Magazine on the topic of today's PR & Editorial Landscape. It will be insightful and stylishly amazing. Buy your tickets by clicking here, now.

8:00 am

REGISTRATION BEGINS

9:00 am

WELCOME & OPENING REMARKS

9:15 - 9:45 am

KEYNOTE ADDRESS

Teri Agins, Freelance Fashion Journalist &
Wall Street Journal Columnist & Author of The End of Fashion

9:45 - 11:00 am

GOING PRO THE ASPIRATIONAL JOURNEY

THIS CAN HAPPEN TO YOU!

•Carlos Falchi, 2007 Lifetime Achievement Recipient
for the Independent Handbag Designer Awards

•Uri Minkoff, CEO of Rebecca Minkoff

•Monica Botkier, Founder of Botkier

11:00 - 11:45 am

DESIGNING INTO A PRICE POINT:

THE REAL TRUTH OF BECOMING A SUCCESSFUL DESIGNER

Eva Jeanbart-Lorenzotti, Founder & Creative Director of Vivre.com (Moderator)

•Michele Ateyeh, Jewelry & Accessory Design Consultant

•Steven Alan, Founder of Steven Alan

•Nancy Behrendt, VP Merchandising of Ebags.com & Handbags.com

11:45 - 12:30 pm

LAUNCH YOUR LINE FROM INCEPTION

TO PRODUCT PLACEMENT

Jessica Dickler, CNN Money (Moderator)

•Melissa Motola, Founder of Global Lux Visionaires

•Shira Sue Carmi, Founder of The Launch Collective

•Orit, President of the O Group

•Rod Kurtz, Executive Editor of The Huffington Post Small Business

12:30 - 1:00 am

BREAK

1:00 - 1:45 pm

WHAT THE BUYERS ARE REALLY LOOKING FOR

Mercedes Gonzalez, Founder of Global Purchasing Companies (Moderator)

•Lincoln Moore, VP DMM of Fashion and Accessories of Saks Fifth Avenue

•Steven Ginsberg, Owner of Verve Boutique

•Dale Lindholm, Owner of Pure Accessories Showroom

1:45 - 2:30 pm

BLOGGERS GONE PRO

HOW TO CONVERT YOUR BRAND INTO BUSINESS

Lauren Stephenson, Freelance Fashion & Accessories Industry Writer & Consultant (Moderator)

•Sara Zucker, Founder of SaraZucker.com and Community Manager for Glamour Magazine

•John Jannuzzi, Founder of Textbook Blog and Style Editor of Lucky Magazine

•Macala Wright Lee, Founder of FashionablyMarketing.Me, CEO of WHY THIS WAY.
and Social Media Director for WWDMAGIC

2:30 - 3:15 pm

PRODUCING GREEN PRODUCTS

Emma Grady, Founder of Past, Fashion, Future (Moderator)

•Pete Lankford, Creative Director for Timberland Earthkeepers & Timberland Boot Company

•Benita Singh, Co-Founder of Source4Style

•Summer Rayne, Co-Founder of Source4Style

•Anthony Lilore, Design Solutionist & Founder of Restore Clothing

3:15 - 4:00 pm

ROLE OF FUNDING IN FASHION

WHO IS WORTHY OF GETTING MONEY

Colleen DeBaise, Special Projects Director of Entrepreneur Magazine (Moderator)

•Martin Okner, President of S.H. Martin & Company

•Richard Kestenbaum, Founder of Triangle Capital LLC

•Gary Wassner, Co-CEO of Hilldun Corporation

•Peter Fields, Esq., Head of fashion law practice at
Ritholz Levy Sanders Chidekel & Fields

4:00 - 4:45 pm

TODAY's PR & EDITORIAL LANDSCAPE

Jess Zaino, Celebrity Style Expert & Member of
Glamour.com's Young & Posh Blogger Network (Moderator)

•Jessica Kleiman, Vice-President Public Relations of Hearst Magazines &

Co-Author of Best Your Own Be Publicist

•Jacqui Stafford, Fashion Editor & TV Style Expert

•Melissa Lum, Accessories Editor of Lucky Magazine

4:45 - 5:00 pm

CLOSING REMARKS & THANK YOU!

5:30 - 7:00 pm

POST-WORKSHOP COCKTAILS

Hilton New York Fashion District Rooftop