style expert jess zaino gives grown up girls & guys the scoop on new york city style and hollywood dreams
Wednesday, August 10, 2011
move that bodyrock booty!
Wednesday, January 26, 2011
get yo' naughty black swan on

last night's bodyrock sport event at s factor was so much fun. have you done s factor?! if you're in a major city, I recommend clicking the link and taking a class or two. once the initial embarrassment passes, it. is. awesome. works the arms, the abs, the sexy back (insert sexy wink emoticon here). and the best part is, the outfits!? seraphin, the lead instructor came out to demonstrate and wore the most adorably naughty black swan tutu to strut her stuff in. paired with a cher bra, she looked and danced for a boys night out. but for girls only!? genius. I'm a regular style correspondent on tv guide's fashion team, they came to cover the event so make sure to stay tuned for air dates on the 'out of the sweatsies and into the sexxxies' show segment.
Monday, January 24, 2011
you, me & a pole dance make three

For the NYC ladies out there who always wanted to try out the celeb favorite pole dance workout, S Factor NY but were a bit shy to try, tomorrow tuesday night is your 'look but don't touch' chance! BodyRock Sport is hosting a one night only pop-up shop with complimentary Nuvo Sparkling Liqueur drinks, sports bra fittings by yours truly and an S Factor demo. Come join us for a free show and cocktail. Call 212-989-8030 to reserve your spot on the list. Ladies only!
Sunday, November 28, 2010
CYBER MONDAY SALES !!

According to Wikipedia, Cyber Monday is a marketing term for the Monday immediately following Black Friday, the Friday following Thanksgiving Day in the United States. The term made its debut on November 28, 2005 in a Shop.org press release entitled "'Cyber Monday' Quickly Becoming One of the Biggest Online Shopping Days of the Year"... in celebration of Cyber Monday, I want to offer my peoples (that's you!) some personal deals from me to you. Happy Online Holiday Shopping!
Autumn is well and truly upon us and so there is no better time to win a pair of toasty Whooga ugg boots. Whooga are quickly gaining recognition as a popular alternative brand of sheepskin boots with their legendary thick Thermofleece foot bed. To enter simply follow them on Twitter or sign up to their newsletter. .. .. .... .. . If you can’t wait until the end of the month for the prize draw then enter the following coupon code for an exclusive Cyber Monday JZ 10% discount (valid ONLY for the next week): 1047ZAINO
BodyRock Sport by Kelly Dooley was doing a Black Friday Buy One Get One. I bet if you're a good boy or girl, the secret cyber sale will be on ; )
Bikini Thief has the most delicious swimwear and for Cyber Monday, free shipping and free water-proof bikini bag including on all purchases. Perfect Resortwear for 2011.
30% on all purchases, ONLY, Monday, November 29 when you shop MillyNY.com.
Ann Taylor has 40% on ALL online full purchases. Coupon code: SAVE40 when checking out.
...and my absolute faaaavorite brand, Kate Spade is offering 25% off Cyber Monday sale purchase when you plug in coupon code: CYBER25 at online checkout.
Pace yourself. You're welcome. Have fun ; )
xxJZ
Tuesday, October 26, 2010
SPiN New York is the sh*t

Last night was an incredible event at SPiN New York! Hosted by BodyRock Sport, we raised over $5,000 for breast cancer research to benefit the Carol M/ Baldwin Breast Cancer Research Fund. Stephen Baldwin showed and played and won (?!) against a team of a dozen super models from Independent Model Management. My Mom, who is a breast cancer survivor even played?! We spread the love. We played pong. We also made Wire Image. A great time was had by all. And a great cause was supported. For more info or to donate some cash money to the cause, click here.
Monday, October 25, 2010
A Celeb Ping Pong Tourney at SPiN Club NYC
Tuesday, October 12, 2010
got LITA?
Monday, September 20, 2010
love me, love my tips

I am obsessed with active wear and even more so that I found and fell in love with bodyrock sport. check out my fitness to fashion tip list here.
Wednesday, September 15, 2010
MSNBC gets into the groove
Visit msnbc.com for breaking news, world news, and news about the economy
Tuesday, September 14, 2010
BodyRock Sport by Kelly Dooley NYFW S/S 2011
Yesterday marked the fashion presentation at Chelsea Piers for the new collection of BodyRock Sport by Kelly Dooley. 25 models styled in the hottest Supertrash leather leggings, stilettos and luxe BodyRock Sport sports bra. Our style cycle class was held overlooking the Hudson River in the all new Cycle Studio and the class was held by famed triathlete, Andrew Kalley. We had Alicia Keyes' make-up artist and my darling friend, Ashunta Sheriff keying the looks and I styled the wardrobe on the girls who all incredibly chic while cycling away. The designer Kelly Dooley rocked The Trenta, the world's most expensive sports bra witha pair of Supertrash sequence leggings and a Supertrash cropped leather jacket. Major! We had a blast and everyone was in great spirits. Plus, NBC came through and shot a fun piece that ran on Taxi TV. Keep your eyes peeled on that if you're in a NYC cab... And, if you're looking to buy your own BRS, the facebook fan page has an easy to purchase store wit FREE SHIPPING to FB fans. Get going!! This is a brand you don't want to miss.
Wednesday, September 08, 2010
let's get physical!
Activewear as day wear is a trend that is quickly making its way into our hearts. Check out my latest Stylecaster piece here on the many ways to rock your aerobic chic.
Tuesday, September 07, 2010
NYFW 2011 Trend Watch #1

This Thursday, September 9 is the kick-off to New York Fashion Week. All of the fashion world will have it's eye on what trends are headed down the runway and into your closet. I'll be on the scene at the shows and even producing one of my own for BodyRock Sport by Kelly Dooley at Chelsea Piers in the all new cycle room in a simulated style cycle class led by celebrity triathlete Andrew Kalley overlooking the Hudson River. I pledge to deliver as many as "real girl / guy" trends I find. First up! Direct from the rehearsals at Lincoln Center, word from Vogue.com and as worn by Ms. Anna Wintour herself, is that super round, John Lennon like glasses are what's hot for glassware this Fall. Stay tuned, Fashion friends! xoJZ
Monday, August 16, 2010
you can dance. for perspiration.

I have been wearing the same sports bra for five + years. its pretty gross. I've recently been turned on to bodyrock sport by kelly dooley and my fitness life has not been the same. kelly, is a professional triathlete and fashionista so you know girl works it out when she's working out. for funsies, she created the worlds most expensive sports bra, the trenta. get yours here.


