BodyRock Sport by Kelly Dooley NYFW S/S 2011

Yesterday marked the fashion presentation at Chelsea Piers for the new collection of BodyRock Sport by Kelly Dooley. 25 models styled in the hottest Supertrash leather leggings, stilettos and luxe BodyRock Sport sports bra. Our style cycle class was held overlooking the Hudson River in the all new Cycle Studio and the class was held by famed triathlete, Andrew Kalley. We had Alicia Keyes' make-up artist and my darling friend, Ashunta Sheriff keying the looks and I styled the wardrobe on the girls who all incredibly chic while cycling away. The designer Kelly Dooley rocked The Trenta, the world's most expensive sports bra witha pair of Supertrash sequence leggings and a Supertrash cropped leather jacket. Major! We had a blast and everyone was in great spirits. Plus, NBC came through and shot a fun piece that ran on Taxi TV. Keep your eyes peeled on that if you're in a NYC cab... And, if you're looking to buy your own BRS, the facebook fan page has an easy to purchase store wit FREE SHIPPING to FB fans. Get going!! This is a brand you don't want to miss.

superchic supertrash

mix a structured rachel bilson with a 4 am wasted kesha stumbling out of the soho grand and you have supertrash. a european women’s line based out of amsterdam (no wonder I'm high off their style) that recently launched in the US during this past new york fashion week. a ton of stars have already been spotted rocking the brand from victoria beckham to stephanie pratt, paris hilton and many more. get yours here.