what time is it?

One of my earliest childhood style memories was when I was given a Swatch Watch on my 9th birthday. Swatch had just recently issued a series of smelly watches and the semi-see through jelly band was scratch and sniff, so that, not only did I look super cool, my wrist smelled of sweet strawberries. The better to intoxicate the 5th grade boys with... And then came Pop Swatch, a pop art watch face that you could attach to clothing. What would Miuccia have to say about that? Through the years, the style of the Swatch watch has grown up to include quite a mature timepiece while keeping the casual ethos of the original "second watch" vibe. Recently, on a trip down memory lane, I popped into the Swatch store in Soho to check out what the brand is up to. What I found were sherbert colored pieces that doubly wrap around the wrist, appropriately entitled 'The Lady Collection". So fun. So chic. So SWATCH. I picked up a fab olive strap that goes great with Michael Kors oversized mens gold piece. Two watches together!? Oh yes, ladies! That's what time it is!!